Selecting A Display

Choosing a display can be a daunting prospect.  There are a huge number of display types and sizes. You can get displays as small as a few inches that you can wear like a badge, you can get counter-top displays from 7" to 24", or you can get wall mounted or free-standing displays up to 100".  Each has different attributes such as brightness, contrast ratio, aspect ratio, black levels, viewing angle, connections, mounting options, display technology and, of course, price. 

In general you want the biggest, brightest display you can afford.  You want it to have the widest possible viewing angle and excellent contrast and black levels.  But you might not be able to find everything you want in one display and you will have to choose which criteria matter the most to you.  In the following pages we will discuss each attribute of a digital signage display starting with size. 

How big should your digital signage display be?

Although bigger is normally better, sometimes a smaller display may fit better in a particular location like on counter top in a doctor's office, pole-mounted mounted next to a cash register or attached to a shelf in an aisle.  Sometimes it can be more effective to put multiple smaller displays closer to the products they are promoting rather than having one larger display trying to promote multiple products.